If you are new to Facebook dynamic ads or looking to improve the results of your existing campaigns, this article is for you. Read on. In this article, we have curated a list of 5 game-changing tips that’ll take your Facebook dynamic ads to a whole new level.
Facebook dynamic ads are the perfect solution for marketing your products on a large scale. With Facebook dynamic ads, you do not require to create separate ads for each product. Rather, you get to run a single campaign for an entire product catalog.
With dynamic ads, marketers have seen over a 25% increase in ad performance and 50% average time saved. You can use this saved time and effort to improve your existing campaigns, generate new ideas, and find better ways to accomplish your marketing goals.
Today, Facebook dynamic ads are used by almost all global businesses and e-commerce sites to gain a wider reach on Facebook.
In order to stand out and beat the competition, you should also include it in your Facebook marketing strategy to increase engagement on Facebook and drive sales for your products.
Here are the 5 Tips to Drive More Product Sales through your Facebook dynamic ads. Let’s have a look!
Chose The Right Image For Your Ads
If you want to make your dynamic ads to be a success, then the images used in your ads should be the first thing to focus on. The Facebook algorithm automatically pulls and assigns relevant images and creatives from your product catalog to show it to the audience.
But, we would suggest you go for unique images or videos that represent your brand. For the best quality imagery, we suggest you use images with a minimum resolution of 600 x 600 pixels.
Also, in dynamic ads or carousel ads, the first image plays the most important role as it is what your audience sees initially in the feed and determines on its basis whether to interact with the ad.
Provide Contextual Product Details
While setting up dynamic product ads, you can repurpose assets like ‘band’, ‘description’, ‘price’, etc. You can use it to apply relevant product catalog information to the standard copy of your ads.
To add contextual product details, you need to go at the aad level, where you’ll be able to see a + button next to each text field. You need to then click this button. As soon as you click this button, it’ll reveal options to incorporate dynamic information such as brand, description, retailer ID, price, etc.
The Facebook algorithm will then pull this information from your data feed for each product shown. The purpose of these details is to provide valuable information to the audience about your product.
Translate Your Ads For International Audience
If you are looking to expand your business globally through Facebook, you need to customize your ads as per your international target audience. Translating your language and pricing based on your audience is the way to do so.
It can help and you can also increase engagement when you buy facebook views from Viralyft.com and also to find Let’s explain this in simpler terms. By adding language and currency change to your ad copy, you can successfully scale your ad campaigns to new territories and drive more product sales.
Enhance Static Creatives In Your Facebook Ads
If the objective of your Facebook dynamic ads is to get app installs, generate leads, and drive sales, static creatives in your ads is the area that you should focus on. Often the fixed images and long product descriptions of the product in ad copy are ineffective to draw the viewer’s attention.
So, if you wish to turn your ordinary static creatives into dynamic ones, you can use frames and price overlays. By this, we mean to say adding product pricing not only to the description but also to an ad’s image. You need to first go to the Creative Tools sections, then, click Edit Creative and select either ‘Add Catalog Info’ or ‘Add Frame’.
Create Separate Catalogs For Broad And Themed Product Categories
Once you are done with the above steps, you can consider grouping your products into themed catalogs or group different broad categories relevant to each other. It’ll turn ordinary ads into high-performing and high-value ads. By doing this, you can boost your conversions and add-on rates. Suppose you have a clothing business, you can create separate product catalogs for seasonal clothing, men’s clothing, and women’s clothing.
If you use the above-mentioned tactics properly, we are positive that you will be able to drive engagement, boost your product sales, and accomplish your marketing goals.
Which of these tactics helped you achieve your Facebook dynamic ads goals? Do let us know in the comments below and make sure to check our space for more such tips & tricks.