Sales revenue
Retail outlets measure the productivity of a store over any given day. A key metric is the daily gross sales which, in turn, determines out how much a company owes its suppliers for that day’s inventory. Gross sales are calculated by adding all merchandise and services sold throughout the day and taking away returns, discounts, price adjustments and taxes collected from customers.
The other “fact” measures are things like customer counts (number of people coming into the store) or square footage productivity (the amount store space used). But they don’t measure what’s happened to cashflow that particular day – just some ultimately useless number about feet on carpeting or whatever it is you sell as your company plans to go public again soon
